Diploma in Sales and Marketing

📘 Diploma in Sales and Marketing

Duration: 2 Years
Study Mode: On-Demand (Flexible online learning with interactive mentor sessions)

🧾 Course Overview

The Diploma in Sales and Marketing at the Somali Institute of Technology and Professional Studies (SITPS) prepares students for strategic roles in business development, digital marketing management, branding, and corporate sales.
This advanced program bridges traditional selling skills with modern marketing innovations across global markets.

Learners engage with real-world simulations, strategic sales planning exercises, social media campaign projects, and personal mentorship — ensuring mastery of both theory and practical application.

📚 Year 1 – Core Business & Marketing Skills

• Principles of Marketing
• Fundamentals of Selling and Negotiation
• Customer Relationship Management (CRM) Systems
• Business Law and Ethics
• Introduction to Business Finance
• Digital Marketing Fundamentals
• Professional Communication and Presentation Skills

📚 Year 2 – Strategic Sales and Advanced Marketing

• Strategic Brand Management
• Advanced Sales Techniques and Leadership
• International Marketing
• Consumer Behavior and Market Research
• E-Commerce and Social Media Strategies
• Entrepreneurship and Business Planning
• Capstone Project: Sales & Marketing Strategy Presentation

🛠️ Practical Experience

Students gain practical expertise through:

• Designing and pitching real-world marketing campaigns
• Developing customer personas and strategic sales plans
• Running mock sales negotiations and team leadership simulations
• Internship placements with business enterprises or virtual sales projects

📈 Assessment & Completion

Assessments include:

• Course Assignments and Mini-Projects
• Sales Pitch Simulations
• Online Marketing Campaign Execution
• Final Capstone Project and Presentation

Upon successful completion, graduates will be awarded a professional Diploma and ready to take leadership roles or pursue a Bachelor’s Degree in Business Administration or Marketing.

💼 Career Opportunities

Graduates of the diploma can confidently explore roles such as:

• Marketing Executive
• Business Development Manager
• Digital Marketing Specialist
• Brand Manager
• Sales Manager
• Customer Success Specialist