About Course
📘 Certificate in Sales and Marketing – Foundation Level
Duration: 1 Year
Study Mode: On-Demand (Flexible online learning with personalized tutor support)
🧾 Course Overview
The Certificate in Sales and Marketing at the Somali Institute of Technology and Professional Studies (SITPS) builds a strong foundation in business communication, consumer behavior, digital marketing, and selling techniques.
Designed for future marketing professionals and business leaders, this course empowers learners with real-world sales strategies and modern marketing tools.
Students develop essential skills through interactive simulations, real product pitch practices, and mentor-driven feedback, preparing them for dynamic roles in today’s competitive markets.
📚 Semester 1 – Sales Foundations
- Principles of Salesmanship
- Consumer Behavior & Buyer Psychology
- Business Communication
- Marketing Fundamentals
📚 Semester 2 – Marketing Applications
- Digital Marketing & E-Commerce Basics
- Advertising, Promotion, and Public Relations
- Customer Relationship Management (CRM)
- Foundation Sales & Marketing Case Study Workshop
🛠️ Practical Experience
Learners practice through role-play selling, real campaign creation, digital content strategies, and CRM software demos.
Weekly challenges and project-based assignments ensure practical, career-ready skills.
📈 Assessment & Completion
Assessment includes:
- Weekly Projects & Simulated Selling Assignments
- Module-End Exams
- Marketing Campaign Portfolio Development
- Final Practical Selling and Marketing Project
Graduates can seamlessly transition to advanced diplomas or immediately enter the workforce in growing business sectors.
💼 Career Opportunities
After completing the program, graduates can pursue roles such as:
- Sales Representative
- Digital Marketing Assistant
- Marketing Officer
- Business Development Associate
- Customer Service Executive
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